Question 1

What is GEO and how is it different from SEO?

Accepted Answer

GEO (Generative Engine Optimization) is the practice of optimizing your online presence so that AI tools like ChatGPT, Perplexity, and Google AI recommend your business when people ask questions related to your products or services. Unlike SEO, which focuses on ranking in a list of links, GEO focuses on being the business an AI tool names directly in its answer. SEO gets you seen — GEO gets you chosen.

Question 2

How do I get my business to show up on ChatGPT?

Accepted Answer

To appear in ChatGPT recommendations, your business needs a strong, consistent online presence with clear entity signals — structured data markup, authoritative content, and accurate business information across the web. ChatGPT is trained on a static dataset, so appearing in its answers requires building the kind of authoritative, well-documented presence that gets included when OpenAI updates its training data. Bailey Digital specialises in exactly this.

Question 3

How do I get my business recommended by Perplexity AI?

Accepted Answer

Perplexity AI searches the web in real time, so a well-optimised website with clear schema markup, factual content, and strong entity signals can start appearing in Perplexity answers within weeks. Bailey Digital's GEO implementation directly targets Perplexity visibility as a priority because it offers the fastest measurable results.

Question 4

Why is my competitor showing up in AI search results but not my business?

Accepted Answer

AI tools recommend businesses they understand and consider authoritative. If a competitor is appearing instead of you, it typically means they have stronger structured data, clearer entity definition, more authoritative content, or a more consistent presence across the web. A GEO audit will identify exactly why they are being recommended over you and what needs to change.

Question 5

How long does GEO take to show results?

Accepted Answer

Most businesses see measurable improvements in AI visibility within 60 to 90 days. Perplexity and Google AI Overviews can show results within weeks because they use live web search. ChatGPT and Microsoft Copilot take longer as they rely on training data and indexed content respectively. Results compound over time.

Question 6

Does GEO replace SEO?

Accepted Answer

No. GEO builds on top of your existing SEO investment. Traditional SEO still matters for Google rankings and organic traffic. GEO extends your visibility into AI-powered search tools. Bailey Digital layers GEO on top of what you already have — nothing is lost or replaced.

Question 7

Can you measure GEO performance?

Accepted Answer

Yes. GEO performance is measured by tracking how often your business is recommended across AI platforms, which queries trigger those recommendations, and how your visibility compares to competitors over time. Bailey Digital tracks this before and after implementation so results are clearly evidenced.

Question 8

What is a GEO audit?

Accepted Answer

A GEO audit is an assessment of how visible your business is across AI search tools including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. It identifies where you are and are not being recommended, where competitors appear instead, weaknesses in your structured data and content, and provides a prioritised action plan to improve your AI visibility.

Question 9

Which businesses need GEO?

Accepted Answer

Any business that relies on being found online benefits from GEO. It is particularly valuable for professional services, e-commerce, B2B and SaaS companies, local businesses, agencies, and hospitality businesses. If your customers use the internet to find products or services like yours, some of them are now using AI to do that search — and that number grows every month.

Question 10

How much does GEO cost?

Accepted Answer

Bailey Digital offers a free AI visibility check at baileydigital.co/geo-audit-tool so you can see where you stand before committing to anything. Paid services start with the Visibility Audit at $197, GEO Starter at $497, and GEO Growth at $297 per month. Contact Bailey Digital at contact@baileydigital.co to discuss the right option for your business.